Convey cosmetics texture and effects through AI video, maximize CVR
Express texture, color, and feel through video. Returns -30%, CVR +65%.
Industry
Cosmetics & Beauty EC
SKU Scale
50-200
Challenge
Feel not conveyed / High returns
CVR Improvement
+65%
Return Reduction
-30%
Challenges
🎨
Texture and color not conveyed
Static images cannot show texture, color payoff, or post-use appearance.
📦
High returns and complaints
"Not what I expected" returns are eating into profits.
📱
Can't compete with TikTok Beauty videos
Falling behind on SNS beauty video trends.
Market Data
71%
Consumers verify feel through video
3.2x
Engagement with video products
-30%
Return rate decrease after video
+65%
CVR improvement with video
How GawainAI Solves It
Steps
1Upload product image
2AI generates cosmetics-specialized video
3Publish to EC site and SNS
💎
Cosmetics-specialized AI
Realistically express texture, color, and feel with cosmetics-optimized generation.
📱
SNS Optimization
Optimized formats for TikTok, Instagram Reels, YouTube Shorts.
🌍
Multi-language
Cross-border EC support with multi-language narration and subtitles.
Results
| Before | After | |
|---|---|---|
| CVR | 3.1% | 5.1% |
| Return Rate | 12% | 8.4% |
| Video Cost | $800/video | $10/video |
| Production Time | 5-10 days | 5 min |
ROI Simulation
$28,000/mo
Visitors: 40,000
Before: CVR 3.1%
$33,480
After: CVR 5.1%
$55,080
Monthly increase+$21,600/mo
ROI8,767%
GAWAIN Pro $200/mo